In response to worsening drought across the West, Southern California’s largest water wholesale supplier is calling for more conservation.
Metropolitan Water District, (MWD) has started a new campaign that pays homage to the many different lifestyles that make Southern California unique, while empowering residents throughout the region to explore ways to build on their well-established water-saving habits.
“Our campaign is designed to reach diverse audiences with an inspiring message that celebrate both the region’s rich heritage and its dedication and success in conserving water,” said Metropolitan External Affairs Group Manager Sue Sims. “It sets a reassuring tone that reminds all of us that we’ve done this before, we know what to do and we can do it again – together.”
California is in its second year of drought and fifty of the state’s 58 counties are under an emergency drought declaration. MWD’s board of directors declared a Water Supply Alert last month, calling on the region to conserve water to protect valuable storage reserves.
“If the 19 million residents of Southern California commit to making even one small change to save water, they can add up to make a big impact in how we get through this drought,” said Metropolitan Water Efficiency Manager Bill McDonnell. “This campaign is designed to provide tips and resources that anyone can take advantage of – whether they’re small behavioral changes like only doing full loads of laundry and promptly fixing leaks, or larger actions such as using one of our rebates to purchase a high- efficiency household appliance or swap out a lawn for a California Friendly® garden.”
To access additional tips and rebates, visit www.bewaterwise.com