District Launches Campaign to Get Customers Thinking About Conservation

Are we headed back into a drought? That is the question on everyone’s mind with the lower than normal winter precipitation received this year.

In an effort to make household water use top of mind with its customers, Rowland Water District has launched a new website focused on providing user-friendly information and resources related to water conservation. The launch of the online platform is just one component of a larger educational campaign Rowland is undertaking.

“Sometimes our customers don’t know where to start to conserve water and they don’t really even understand how much water they use,” explains Tom Coleman, General Manager of Rowland Water District. “As water use restrictions continue to be mandated by our state government, it’s important that we as a water agency communicate directly with our customers about the changes they can make in their own homes to achieve conservations goals.”

Customers can visit https://yourwaterfootprint.org/ to find the tools they need to monitor their ‘water footprint’ and most importantly, how to change water use behaviors.

“Rowland Water continues to prioritize proactive conversations with our customers,” added Coleman. “This new website and interactive campaign not only help our customers save water but also helps us truly illustrate how statewide water use efficiency legislation will affect them.”

Rowland Water currently delivers 14 million gallons of safe drinking water to about 58,000 people every day. The District maintains 150 miles of potable water pipeline and 25 miles of recycled water pipeline to serve 13,500 customer connections across 17.2 square miles in southeast Los Angeles County, including portions of Rowland Heights, Hacienda Heights, La Puente, and the cities of Industry and West Covina.

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